The newly opened Sadler's Wells East features a Cafe and bars, a versatile 550-seat theatre, and six studios dedicated to creating and developing dance productions. Located in Queen Elizabeth Olympic Park, directly opposite the London Aquatics Centre, it serves as a dynamic hub for the performing arts.
Rivermeade manufactured and installed the striking signage, designed by Benoy Branded Environments, that evokes a sense of rhythm and movement created through the inventive use of reeded glass and its interaction with the design's graphic content that enhances the venue's artistic identity.